What is Branding?
The B Word
Branding is an artform. When done right, there's a lot of time and energy that goes into research to position your offering to resonate with your target market.
Brands get built for anywhere between $10K and $100K+. That kind of investment isn't always within reach for solo-entrepreneurs or small businesses. What we recommend for most of our clients is brand unification or what we like to call QuickStart Branding.
What is QuickStart Branding?
If you built your business piece by piece over time, chances are that you have a mismatched design problem. Maybe your business card has a different look and feel than your website, which doesn't have much in common with your invoices or classroom handouts. It's possible to have several different design aesthetics on a single website. And if that's you, that’s okay! That's how scrappy small businesses do things.
To uplevel the perception of your business, we bring cohesion and polish to everything your clients see and engage with (your brand identity).
To do this, we'll work together to pick a design direction, modernize any outdated elements, and give every aspect of your business a matching facelift. QuickStart Branding will look like you invested heavily in brand strategy because your website and business collateral will feel unified. QuickStart Branding is a great first step, but it's important that you know that if you intend to grow – and grow smart – eventually you'll want to trade in your QuickStart Branding for a fully developed brand identity.
